LG Electronics (LG) today announced the global launch of its first Windows Phone 7 devices, LG Optimus 7 and LG Optimus 7Q . Building on Mi-crosoft’s new operating system that offers people the ability to do more in fewer steps, the LG Optimus 7 series introduces a new era for smartphones and offers consumers a whole new experience of mobile life.
A direct result of LG and Microsoft’s close work together in the smartphone market, the LG Optimus 7 series offers the glance and go experience of Windows Phone 7 combined with unique features only available on the LG devices. These compelling applications -- the DLNA-based Play To, augmented reality (AR) and Voice-to-Text -- are available as Live Tiles on Windows Phone 7 and can be accessed via integrated “Hubs”.
“We have designed LG Optimus 7 series to include a truly innovative sharing experience via the Windows Phone 7 environment,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Having worked closely with Microsoft to develop these fantastic devices, we are thrilled to now be able to reveal our vision of what a true Windows Phone 7 should be.”
Andy Lees, President of the Mobile Communications Business at Microsoft, added: “We are very excited to be working with LG, a mobile phone industry innovator. Windows Phone 7 is designed to bring together what you care about most and LG is a key partner in making that experience a reality for people around the world.”
New Experience in Sharing and Enjoying Entertainment
The LG Optimus 7 series offers a breakthrough in entertainment convenience by putting the mobile device at the center of today’s digital lifestyle. With Play To, the DLNA-based multimedia sharing technology available only on LG Optimus 7 devices, users will have the most user-friendly file-sharing experience. LG is leading the innovation of DLNA technology by offering easy and intuitive settings for accessing this feature.
Play To lets users share multimedia files with other digital devices from the picture, video or music Hubs without having to access other menus. Users will be able to display videos and photos captured on their LG Optimus 7 or LG Optimus 7Q on a TV or enjoy music on their phones through their favorite speakers without wires.
ScanSearch, an AR application that connects users with a world of information, is another unique feature available only on LG Windows Phone 7 devices. Users can access real-time information about shopping, dining, weather, entertainment and banking, bringing together one’s online and offline worlds for a more enjoyable life.
Users can also speak up and be heard thanks to LG’s Voice-to-Text feature which allows communication without the need for finger input. LG Optimus series owners will have the freedom to transcribe their voice into text for updating Facebook and Twitter or composing emails and memos for the experience of convenient, hands-free communication.
The LG Optimus 7 series helps users enjoy a new era of entertainment through the intro-duction of Microsoft’s popular Xbox LIVE(R) and Zune(R) services. Consumers will have direct access to their favorite games and music, bringing all entertainment devices together for more convenient enjoyment.
Source: LG Electronics
